I’ve always loved customizing bikes, turning ordinary rides into head-turning masterpieces. But no matter how much I upgraded—frames, wheels, handlebars—the chain was always plain and boring. It was the one part no one could customize, and it drove me crazy.

So, I set out to fix it. I spent months designing and testing snap-on caps for single-speed chains. They had to be bold, durable, and easy to install—no tools required. When I finally got it right, I shared them with local riders. The response was electric. For the first time ever, their bikes stood out with colorful, eye-catching chains.

Then came the breakthrough: I secured U.S. Patent #7571595, protecting this first-of-its-kind design. Insane Chains wasn’t just an idea—it was a revolution. Social media exploded as influencers and riders embraced the product. What started as a personal mission became a movement.

Today, riders all over the world are snapping on bold colors, keeping their clothes clean, and standing out wherever they ride. What began in my garage has grown into a global phenomenon—and we’re just getting started.